Jamie and Jessica Seaton launched Toast in 1997, running the mail order pyjama company from one of the barns attached to their farmhouse in Wales. The idea behind the brand was that these slouchy, comfortable pyjamas could be worn in bed on a Sunday morning, while having a leisurely breakfast. Shortly after launching, the label began to expand, offering apparel and homeware which has become known for its pared-down and refined design. Clean lines, boxy shapes and slouchy structures combine to create Toast tops. Available in an uncomplicated, feminine colour palette, these pieces are a timeless investment for an elegant dressed-down wardrobe.