Give your bag added appeal and opt into the charm trend that is appearing in new forms each season. No longer finished as a design in itself, a bag requires the addition of a key ring, tassel or pom-pom. A playful way to personalize your accessories, every brand from Anya Hindmarch to Saint Laurent is designing its own version. Choose Fendi's fluffy bag bugs for a whimsical edge or try Loewe's Meccano-inspired bag charm for a directional finish. Louis Vuitton's pom-pom charm adds an effortless dose of style to your look, while its classic charms in a range of colours exude sophistication.