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Combining fashion with function, it’s no wonder Veronica Beard's women's jeans are so covetable. Available in a wide range of colors and styles, these jeans are designed to last. Veronica Beard's jeans are a worthy investment, which will work for both casual and formal occasions. The collection's versatility is another factor – you’ll find something to complement both casual and formal looks, as well designs suited for Winter and Summer wear. Your denim jeans will become more beautiful with time as long you take special care when maintaining them. When it comes to extending the life of your denim, proper storage and cleaning is key. We would advise following the specific instructions on the care label that is stitched into every garment. Washing your denim as infrequently as possible will keep it looking better, fitting better, and lasting longer. After three to five wears, or even biannually for some raw or selvedge styles, is ideal. Turn the item inside out to prevent excessive fading and colour loss, before putting them on a cold-water spin cycle in the machine with a mild detergent. Never tumble dry as it can cause shrinkage. Instead, hang upside down to air dry. To store your denim properly, it’s best to hang them up by the back belt loop instead of folding. Don’t miss our edit of designer jeans. Shop new-season and sale pieces now.