Loved for its fresh take on classic outdoor apparel, Japanese luxury brand White Mountaineering has been garnering a fashion-forward following since it was launched by Tama Art University graduate Yosuke Aizawa in 2006. A go-to for cosy cover-ups, durable footwear and practical accessories, collections from this directional brand are based on the mantra 'One, design. Two, utility. Three, technology'. From streetwise caps to warm beanies, White Mountaineering hats are comfortable, eye-catching and undeniably cool.