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Born from a love for art, culture, and fashion, W Concept is an online store that brings you the freshest independent brands from around the globe. Established in 2006, W Concept showcases global trends through its curated selection of clothing, accessories, and footwear that explores creativity and design innovation. Alongside its collection of under-the-radar and emerging labels, W Concept presents its own in-house line, often made in collaboration with specially selected designers from South Korea.