The Lyst 10
Welcome to The Lyst 10, our weekly edit for the fashion fluent brought to you by Lyst’s fashion intelligence team.
Uniquely positioned at the center of the fashion ecosystem, we combine supply and demand data, which gives us unprecedented insights into what’s trending.
Every week, we curate a list of our quickest risers to provide you with the top ten trending products in real-time. The result? It’s like having a fashion insider whispering the next big things in your ear.
This season, rich tones of burgundy have emerged as the unexpected powerhouse of fall fashion, infiltrating diverse sectors with strategic precision. Nike's Dunk sneakers, adorned with burgundy accents, outpace other Nike sneakers by 28% in demand, while Nordstrom's burgundy ribbed cashmere scarf sees a 175% week-over-week engagement spike in the U.S. market.
This rich hue extends its influence to accessories, particularly in the bag charm category where Miu Miu's playful aesthetic has created a notable halo effect. Coach's cherry charm exemplifies this trend, surging 376% in engagement and signaling a further shift towards personalization.
Meanwhile, small burgundy bags dominate with a 91% quarterly increase in demand, exemplified by Saint Laurent's envelope clutch as a frontrunner in this category. Far from a fleeting trend, burgundy's calculated presence across multiple product categories underscores its role as a market disruptor in the chess game of fashion retail.
With this time of year calling for the warmth of wool and the allure of velvet, the market has been pivoting toward winter formalwear — and Lyst data reveals compelling shifts in consumer behavior across key categories. In menswear, brown blazers have emerged as a dominant force, registering a 95% quarter-on-quarter surge in product engagement and significantly outpacing last year’s seasonal patterns. This momentum extends to formal footwear, with demand for John Lobb formal shoes surging by 58% this month, reinforcing the enduring appeal of classic black dress shoes in the luxury segment.
Within womenswear, darker, moodier styles are setting the tone for the festive season. Searches for Ganni’s long-sleeve dresses are up 29% year-on-year in October, with purchase intents for the brand’s velvet midi dress up 241% quarter-on-quarter. Jumpsuits, which typically peak in the spring, are having an out-of-season moment. Searches for Revolve’s designs are up 19% year-on-year, with black proving to be the stand-out choice amongst shoppers. In the accessories realm, Aquazzura's velvet navy heels exemplify the market's gravitation toward sophisticated footwear, recording a 67% week-over-week surge in product engagement.
Long wool coats have emerged as the definitive power player, with Max Mara, Sandro, and Massimo Dutti leading Lyst's coat rankings this month across varying price points. Max Mara's Poldo design has recorded a 134% month-on-month surge in demand, contributing to a wider reawakening for the brand. Following contemporary brands' dominance in coat sales last winter, quiet luxury is now setting the tone for a strong 2024.