2018 was the year fashion went viral. When meme culture met Internet-melting product design, the result was a series of internet breaking fashion moments that got the world talking, and searching. King of the fashion meme Demna Gvasalia disrupted timelines and dress codes with a seven layer coat, stiletto crocs and souvenir accessories for Balenciaga, as well a Spiderman glove dress for Vetements. From Gucci's balaclavas to Jacquemus' giant Bomba hat and Kanye's tiny slides, the brands and products that became memes saw huge spikes in search demand and page views as a result.

From cropped hoodies to matching tracksuits via Buffalo shoes, gold hoops and scrunchies, Lyst saw a number of decidedly turn of the century search terms gain momentum this year. Fashion and culture were intertwined as 90s sitcom Friends rolled out on Netflix, Kim Kardashian flashed her 90s Gucci ‘thong' and Dior brought back its Saddle bag.

It wasn't just sneakers that went ‘Dad' this year. Alongside the phenomenal global success of the chunky sneaker at all price points, slouchy cardigans, fleeces and ‘ugly' shirts combined saw a 439% increase in views, making Dad the unlikely fashion icon of 2018.

Streetwear met sportswear met luxury as designer brands continued to embrace the sportswear aesthetic. 62% more items on Lyst were labelled as sportswear this year. Shoppers are spending more on sportswear; the average price of leggings increased 60% year on year from $58 to $93.

While yellow and brown products both increased in popularity this year, neon pieces - in particular highlighter pink and green - saw a 120% increase in fashion searches, no doubt inspired by influencers Blake Lively, Bella Hadid and Kim Kardashian. Neon clutches received over 20,000 searches in September and Prada's neon shell pouch was the most viewed.

The poster girl of the transparent trend, Staud's Shirley plastic bag was searched for over 5,000 times during New York fashion week. The clear plastic Jimmy Choo x Off-White heels were in the top five most wanted heels in February.

From James Ivory's Timothée Chalamet shirt to Victoria Beckham's Fluid blouse, whimsical, illustrated sketch motifs were popular this spring. JW Anderson's moon face earrings were September's hottest earrings and Céline's brushwork dresses were amongst the most wanted items from the pre-owned dress category this year.

Searches for cowboy boots, fringed jackets, and shirts with western-motifs all significantly increased over the fall.

Batsheva, Coach, The Vampire's Wife and Erdem all turned to the pre-raphaelite era for inspiration. Dresses with gothic sensibilities or prairie girl details trended worldwide. This reserved femininity saw a combined increase in searches - including the words ‘modest', ‘high neck' and ‘puff sleeves' - of 406% year on year.

Sustainable was rightfully a hot topic for the industry this year, and many brands put emphasis on their sustainable materials and production techniques. Lyst saw a 47% increase in searches including sustainable related keywords this year, from ‘vegan leather', to ‘organic cotton' and ‘econyl'.

With over 130m followers on Instagram it's fair to say that Ariana has an army of fans obsessed with her style. She has driven thousands of searches for brands including Reebok, Burberry and Vera Wang this year, while searches for oversized hoodies are up 130% year on year thanks to the Ariana effect.

Last year's most powerful fashion influencer, Queen Ri focused on growing her Fenty empire this year, launching beauty and lingerie alongside serving some serious fashion looks. The fuchsia Saint Laurent bubble dress she chose for her 30th birthday party promptly sold out worldwide. Even the Gucci balaclava she wore at Coachella caused a 19% spike in searches.

Blake Lively has developed a penchant for statement suiting this year, and shoppers clearly approve. During the promotional tour for movie A Simple Favor, her cream striped double-breasted two-piece by Ralph Lauren inspired over 4,000 searches for Ralph Lauren suits the following week.

In September mega influencer Chiara married rapper Fedez in custom Dior. Thanks to Chiara's epic wedding coverage for her 15m social media followers, plus the impact of thousands of media articles surrounding the big day, we saw a 109% increase in searches for Dior the following week.

Serena Williams's controversial sporting outfits made the US Open a huge fashion moment this year. Her Off-White x Nike ensemble caused a surge in demand for black tennis outfits week on week and searches for 'black tennis skirts' and 'black tennis dresses' increased by 108%.

Queen Bey made headlines this year as the first ever black woman to headline at Coachella, and her custom Balmain yellow cropped BAK sweater caused a 58% rise in searches for Balmain hoodies. Her pink suit from the viral ‘Apeshit' video inspired a surge in pink suit searches over the summer.

Rapper Cardi B was the most influential face at Fashion Week this year, sitting front row next to Anna Wintour at Alexander Wang's presentation and sending searches soaring for every designer she wore, from Christian Siriano to Jeremy Scott. Bardi influences customers across all price points; her support for FashionNova has helped supercharge searches for the affordable retailer.

The Meghan Effect continues to grow worldwide. Her wedding day outfits caused huge spikes in search for both Givenchy and Stella McCartney, while her daytime looks have also inspired millions of shoppers to try a ‘boat neck' or ‘tuxedo dress'. On average, if Meghan wears a designer, that brand will see a +200% increase in search demand over the following week.

Kim Kardashian made history this year as the first recipient of the CFDA's Influencer Award. 2018 was also the year she made bike shorts cool, gave us a thing for neon swimwear and brought back the 90s thong. She helped revive the Fendi logo when she posted a photo dressed head to toe in the FF “Zucca” monogram, helping boost searches by 16% month on month.

2018 was Kylie's year. At the age of 21 the youngest Kardashian has built a beauty empire, acquired over 115m Instagram followers, had her first child and is set to become the youngest self-made billionaire. A true style chameleon, Kylie has driven more than 2 million searches this year, from Adidas tracksuits and Dior sunglasses to Victoria Secret underwear and Alexander Wang mini dresses. A pink mini dress that she wore to her birthday party saw searches for ‘pink dresses' increase 107% in the following 48 hours.

Demand for Stine Goya's stylish occasionwear pieces continues to rise. Searches peaked in June for the Copenhagen-based brand.

Another sustainable brand that has gone from strength to strength this year, Nanushka's denim dresses and jumpsuits have been popular with influencers and customers alike.

A favourite amongst women who love to travel, Faithfull The Brand was seen on Candice Swanepoel, Vanessa Hudgens, Lucy Williams and Carmen Grace Hamilton this year. Searches are up 12% year on year.

Another sustainable brand that has gone from strength to strength this year, Nanushka's denim dresses and jumpsuits have been popular with influencers and customers alike.

The Shirley bag sold out all summer and their Moreau Macramé and leather bucket bag spiked following February fashion month.

Celebrity endorsement from the likes of Rosie Huntington-Whiteley threw the brand into the insta-limelight this year.

A series of ‘it' pieces championed by global influencers- most notably the Naomi, their leopard print midi skirt and their Christy dress - has meant Réalisation Par has dominated Instagram feeds all year round.

Celebrity endorsement from the likes of Rosie Huntington-Whiteley threw the brand into the insta-limelight this year.

Sustainable brand Reformation is a favourite amongst influencers, their Thelma dress was in the top ten most viewed dresses of the year.

The eco-friendly sneaker brand Veja aims to make the most sustainable sneakers in the world. Supported by Meghan Markle the brand has become a streetwear staple and searches have increased 113% year on year.

The new Céline under Hedi Slimane came with one controversial difference- the loss of the é accent in the logo. Searches for Philo-era Céline logo pieces immediately spiked on re-sale sites, especially the logo plastic grocery bag and the ‘Classic' leather tote.

The classic LV monogram logo remains one of the most wanted luxury motifs worldwide. Bags, wallets and belts in the brown on brown monogram are consistently searched for by shoppers from all over the world, across both new and pre-owned pieces.

Demand for the Vintage Logomania sandals and Logo Tribute slides meant searches for Versace footwear increased 59% year on year. Men's and Women's jewellery featuring the iconic Medusa's head logo was popular over the summer.

From slides to track jackets, views of products featuring the Kappa logo were up 51% year on year.

The most wanted logo T-shirt of 2017, Gucci's popularity continued into 2018. Their logo belt was the hottest product of 2018, and products emblazoned with Gucci (and Guccy) continue to drive millions of searches every month.

The FF “Zucca” monogram was catapulted back into the spotlight in February when Kim Kardashian posted a photo of her wearing Fendi logoed tights along with a Fendi logoed shirt. Searches for Fendi logo pieces are up 70% year on year, across new and pre-owned luxury retailers.

As demand for the iconic Prada nylon accessories grew this year, searches for all Prada logo products - from pool slides to socks - increased worldwide.

2018 was a huge comeback year for the Italian sportswear giant. From logo emblazoned teddy coats to T-shirts, items with the Fila logo were viewed once every six seconds in May. A collaboration with Fendi gave the Fila logo further fashion kudos.

A series of collaboration with the likes of BEAMS, Beauty & Youth, Timberland and End. have kept the Champion logo front of mind for customers, who are also searching for classic Champion logo pieces. From kimonos to fanny packs the Champion logo was everywhere this year, searched for more than 3,000 times a month.

Supreme's iconic red box logo is fashion's hottest status symbol. From the +1000% search frenzy when sell-out collaborations launch, to the sky-high resale value of Supreme branded pieces, Supreme's was the most wanted logo of 2018.

Searches for heart shaped sunnies increased 49% over the summer months, with Saint Laurent's LouLou frame the hero product.

Luxe logo tube socks were a huge trend this year. These logo socks were the most viewed in September.

From Haim and Alexa Chung to Jeanette Friis Madsen and Leandra Medine the corduroy suit propelled Natacha Ramsay-Levi's vision for Chloé into the limelight. The suit was viewed more than 30,000 times in February.

Jonathan Simkhai's decidedly ‘00s lace up jeans, as seen on Bella Hadid, were one of Summer's hottest products.

Known as the Naomi, this hero item was worn by all the big influencers, sold out multiple times online and led to multiple midi skirt, leopard print spin offs.

Ganni's boiler suit was a favourite amongst influencers this fall.

The Prada flame heels sold out within minutes and were viewed more than 45,000 times in August.

Kim Kardashian put the The FF “Zucca” monogram back on the map when she wore these tights in an Instagram post. They promptly sold out worldwide.

One of designer Virgil Abloh's most recognisable and covetable items, the industrial-inspired accessory has been trending all year, in all colourways.

The most consistently included item in The Lyst Index hottest products ranking, Gucci's iconic belt was searched for more than half a million times this year.

From Jennifer Lopez and Sophie Turner to Bella Hadid and Serena Williams, celebs supported the cropped hoodie throughout the year. Over 30,000 searches were made for the item in March.

Sandals were increasingly practical this year - Birkenstocks, Tevas and Crocs all made a comeback over the summer.

A Kardashian favourite, sales of bike shorts increased 78% year on year.

While cropped and straight-leg jeans have all been big this year, these are still the biggest sellers worldwide. Topshop's Joni jeans were the most searched for January to March.

Small but mighty, this trend started on the catwalk but quickly trickled down to the masses. The Le Specs x Adam Selman were the most wanted pair this year. There were more than half a million searches for tiny shades in 2018.

Summer's most wanted shoe for the second year running, Gucci's GG Supreme slides were the most popular.

The most searched coat style on Lyst, searches were up 59% year on year.

Leggings remain one of the biggest selling fashion items worldwide, driving more than 400,000 searches a month.

A streetwear staple at fashion weeks, searches for bum bags increased 80% year on year. Gucci and Topshop's were the best sellers.

While not everyone could afford, or could get their hands on the Balenciaga Triple S, the ugly sneaker silhouette was a worldwide hit across all price points. The Fila Disruptorand the Nike M2K Tekno were bestsellers.

The cool, sustainable sneaker that was everywhere during New York Fashion Week and endorsed by Meghan Markle on her Australian tour, searches were up 58% year on year for the sneaker.

Balenciaga's controversial platform crocs, the subject of worldwide media attention, translated hype into demand - their first release sold out online before they were even officially released.

Launching the Vapormax last year Nike released different versions of the sneaker that made it their second most searched sneaker of 2018.

The Prada flame heels sold out within minutes and were viewed more than 45,000 times in August.

Making the top ten for the second year these Saint Laurent pumps were the most searched heels on Lyst.

Popular in 2017, they were the top selling Gucci product on Lyst over the summer months.

A key player in the dadcore chunky sneaker landscape, the remake of the classic Nike Air Monarch shape drove searches worldwide.

Searches for white boots were up 39% year on year and Zara's were the most searched.

‘Ugly' but affordable, the jagged, chunky sole of the Disruptor silhouette was hugely popular in the US this Fall. Searches for Fila sneakers are up 105% year on year.

The ultimate ‘ugly' sneaker, this unisex chunky shoe drove thousands of searches and set the fashion agenda for months after its release.

Raffia and woven bags were a huge spring trend across all price points. The archetypal raffia tote, this bag was the most viewed luxury iteration.

Searches for beaded bags were up 42% year on year and this Shrimps Antonia bag was the most viewed.

This architecture-inspired bag was all over the streets at New York Fashion Week and has seen a 61% increase in searches year on year.

The most wanted pre-owned bag of the year, Louis Vuitton's classic monogram is never out of style.

Searches for Prada products increased 29% year on year, with the iconic black nylon accessories amongst the most wanted items.

At a relatively affordable $300, the PVC bag sold out all summer thanks to its immediately recognisable design and a steady stream of influencer posts.

For the third year running this iconic bag was the most wanted Saint Laurent accessory.

Balenciaga's Triangle Duffle bag was on everyone's arm during September fashion month, page views on the style spiked 20% in the weeks that followed.

Searches for the Dior Saddle bag spiked 100% in July thanks to Dior's major influencer campaign.

The most wanted bag of the year, it was searched for once every six seconds.

Alessandro Michele's imagination ran wild for Gucci's Autumn/Winter 2018 campaign that saw models walking down the runway carrying life-size replicas of human heads. Inspiring many a Halloween outfit the heads were in hot demand with ‘Gucci heads' being searched for over 1,000 times in October.

The ridiculous jeans trend started with Topshop's plastic in 2017. The Ragged Priest followed this year, launching their backless jeans in January. The brand saw an increase of 167% in searches month on month and promptly sold out.

Priced at $155 the furry slides divided the internet. While people may not have been wearing them poolside there was a 25% increase in searches for the brand.

One of many meme fashion hits by Demna Gvasalia, it was viewed over 20,000 times in September.

Nike created a hybrid of two top selling products, belt bags and slides, and the resulting shoe melted the internet.

Nike created a hybrid of two top selling products, belt bags and slides, and the resulting shoe melted the internet.

One of many meme fashion hits by Demna Gvasalia, it was viewed over 20,000 times in September.

Priced at $155 the furry slides divided the internet. While people may not have been wearing them poolside there was a 25% increase in searches for the brand.

In July Jennifer Lopez wore a pair of slouchy denim boots (that resembled jeans) with an oversized white shirt, adding another milestone to her memorable Versace moments list. Searches for Versace boots increased 11% that week.

Alessandro Michele's imagination ran wild for Gucci's Autumn/Winter 2018 campaign that saw models walking down the runway carrying life-size replicas of human heads. Inspiring many a Halloween outfit the heads were in hot demand with ‘Gucci heads' being searched for over 1,000 times in October.