Year In Fashion
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2020 was no ordinary year in fashion. But fashion, in essence, is all about change. Over 100 million shoppers looked on fashion shopping platform Lyst this year, and we’ve crunched their searches, views and sales metrics to celebrate the stories that shaped the year in fashion. Across the globe, we rose to unique challenges and showcased incredible strides through creativity, resilience and self-expression. Here’s how you styled it out.
Movements
Movements
We Showed Up
Fashion as activism was stronger than ever in 2020. From shopping Black-owned businesses to Michelle Obama’s famous “Vote” necklace, clothes and accessories expressed views on social and political issues. In the U.S., searches for terms including “vote” were rising fast, 29% week-on-week in October and T-shirts became the most wanted political fashion statements.
Photo by Noam Galai/Getty Images
We Stayed Tough
In 2019, survivalism was considered a trend, but this year, it’s an actual truth. Mandates on wearing face masks were enforced to prevent the spread of COVID-19, and the fashion industry quickly took on this new category: searches for face masks increased 502% year-on-year, while retailers and brands pivoted their business strategies to keep them in stock.
We Shopped Consciously
In September, “vintage fashion” generated an average of more than 35K monthly searches, while online fashion searches for secondhand-related keywords increased 104%. Brides-to-be were looking for eco-friendly options too, as online searches for “vintage”, “secondhand”, or “pre-owned” wedding dresses collectively jumped 38% year-on-year.
Photo @mygirlrache
We Stayed Home
As lockdowns happened across the globe, our everyday wardrobes shifted towards comfort. Historically, searches for sweatpants would grow from September to December each year, but interest spiked significantly in mid-March. During April, when most of us started staying home, global searches for sweatpants went up 104% month-on-month.
Photo: Sporty & Rich
We Showed Off
With a non-existent red carpet season this year, we showed off our fashion savvy via social media. Influencers and celebrities took on the #pillowchallenge and put their WFH ’fits on full display. TikTok’s user base grew at a record-setting pace in the beginning of the year, while Instagram saw a 70% jump in Live videos by April.
Photo @myforteisfashion
Movements
Movements
We Showed Up
Fashion as activism was stronger than ever in 2020. From shopping Black-owned businesses to Michelle Obama’s famous “Vote” necklace, clothes and accessories expressed views on social and political issues. In the U.S., searches for terms including “vote” were rising fast, 29% week-on-week in October and T-shirts became the most wanted political fashion statements.
Photo by Noam Galai/Getty Images
We Stayed Tough
In 2019, survivalism was considered a trend, but this year, it’s an actual truth. Mandates on wearing face masks were enforced to prevent the spread of COVID-19, and the fashion industry quickly took on this new category: searches for face masks increased 502% year-on-year, while retailers and brands pivoted their business strategies to keep them in stock.
We Shopped Consciously
In September, “vintage fashion” generated an average of more than 35K monthly searches, while online fashion searches for secondhand-related keywords increased 104%. Brides-to-be were looking for eco-friendly options too, as online searches for “vintage”, “secondhand”, or “pre-owned” wedding dresses collectively jumped 38% year-on-year.
Photo @mygirlrache
We Stayed Home
As lockdowns happened across the globe, our everyday wardrobes shifted towards comfort. Historically, searches for sweatpants would grow from September to December each year, but interest spiked significantly in mid-March. During April, when most of us started staying home, global searches for sweatpants went up 104% month-on-month.
Photo: Sporty & Rich
We Showed Off
With a non-existent red carpet season this year, we showed off our fashion savvy via social media. Influencers and celebrities took on the #pillowchallenge and put their WFH ’fits on full display. TikTok’s user base grew at a record-setting pace in the beginning of the year, while Instagram saw a 70% jump in Live videos by April.
Photo @myforteisfashion
Moods
Moods
Mystical
The feeling of uncertainty was prevalent this year, causing people to turn to astrology and amulets that could offer guidance or protection. Searches that include “zodiac sign” or “birth sign” have collectively risen 56% year-on-year. After Meghan Markle was spotted with an evil eye necklace, searches for the jewellery piece rose 58% in May.
Cottagecore
The internet aesthetic sought inspiration from the countryside and a slower lifestyle, which translated through fashion with roomy
Lounge Life
With the majority of 2020 being spent at home, the everyday closet transitioned towards more loungewear pieces. In April, global searches for joggers grew 123% compared to the same time last year, while searches for leggings jumped 48%.
High Performance
Sporty bike shorts and tennis skirts were must-have items this summer. Searches for the latter, particularly for Nike’s Court Victory white pleated tennis skirt, rose 33% in June. Interest in bike shorts remained high in the fall, as searches for the category (including terms “biker” and “running”) went up 43% collectively in September.
Survivalist
As face masks became a regular part of our everyday style, we stocked our closet with even more apocalypse-ready items. Searches for chunky boots — including combat and stomper styles — increased collectively 49% year-on-year, while searches for leather pieces are up 32% year-on-year, most specifically jackets and oversized silhouettes.
Photo: Art School
E-Wear
E-girl and e-boy styles were a top trending search on Google last year, and the TikTok-centric, anime-inspired aesthetic is still going strong in 2020. Searches for “Sailor Moon” skirts rose 16% year-on-year, while mesh T-shirts increased in sales by 20%. Single dangly earrings also saw pageviews up 72% year-on-year.
Photo @jimmyharveymusic
Moods
Moods
Mystical
The feeling of uncertainty was prevalent this year, causing people to turn to astrology and amulets that could offer guidance or protection. Searches that include “zodiac sign” or “birth sign” have collectively risen 56% year-on-year. After Meghan Markle was spotted with an evil eye necklace, searches for the jewellery piece rose 58% in May.
Cottagecore
The internet aesthetic sought inspiration from the countryside and a slower lifestyle, which translated through fashion with roomy
Lounge Life
With the majority of 2020 being spent at home, the everyday closet transitioned towards more loungewear pieces. In April, global searches for joggers grew 123% compared to the same time last year, while searches for leggings jumped 48%.
High Performance
Sporty bike shorts and tennis skirts were must-have items this summer. Searches for the latter, particularly for Nike’s Court Victory white pleated tennis skirt, rose 33% in June. Interest in bike shorts remained high in the fall, as searches for the category (including terms “biker” and “running”) went up 43% collectively in September.
Survivalist
As face masks became a regular part of our everyday style, we stocked our closet with even more apocalypse-ready items. Searches for chunky boots — including combat and stomper styles — increased collectively 49% year-on-year, while searches for leather pieces are up 32% year-on-year, most specifically jackets and oversized silhouettes.
Photo: Art School
E-Wear
E-girl and e-boy styles were a top trending search on Google last year, and the TikTok-centric, anime-inspired aesthetic is still going strong in 2020. Searches for “Sailor Moon” skirts rose 16% year-on-year, while mesh T-shirts increased in sales by 20%. Single dangly earrings also saw pageviews up 72% year-on-year.
Photo @jimmyharveymusic
Based on fast growing search terms over the last six months, we predict a big year for Brother Vellies (+23%), Paris Georgia (+25%), Chopova Lowena (+33%), Thebe Magugu (+27%) and Medea (+40%).
Breakout Brands
Breakout Brands
1. Marine Serre
Marine Serre is a fast-rising brand with consistent growth in popularity since the end of March. Celebrities like Dua Lipa, Kylie Jenner, and Selena Gomez have been fans of the brand’s signature moon print, but it was Beyoncé wearing a full catsuit in “Black Is King” that boosted the brand’s presence even more: searches jumped 426% in only 48 hours.
2. Telfar
Telfar’s Shopping Bags have become an “It” accessory of 2020, so much so that the New York brand created a one-day-only pre-sale for its award-winning accessory. Searches for the brand have seen a 270% increase week-on-week since August.
3. 1017 ALYX 9SM
Searches for 1017 ALYX 9SM rose 610% year-on-year and typically spiked when the brand collaborated with big names like Nike, Moncler, Mackintosh, and more. Founder Matthew Williams was named creative director of Givenchy in June, which will likely fuel more interest towards his brand.
4. Fear Of God
4. Fear Of God
With 1.8 million followers on Instagram, Fear Of God has the biggest social media following out of all of Lyst’s breakout brands, thanks to his strong celebrity clientele, including longtime fan Justin Bieber. A collaboration with heritage tailoring brand Ermenegildo Zegna has also contributed to its recent success.
5. Pyer Moss
Searches for Pyer Moss have increased 220% year-on-year, and its successful collaboration with Reebok has only deepened in 2020: designer Kerby Jean-Raymond was named global creative director of the sportswear brand in September.
6. Casablanca
6. Casablanca
Dubbed “the coolest brand you've never heard of” by British GQ, Casablanca’s presence is steadily growing as searches have spiked 77% over the past three months. The menswear brand, whose fans include Travis Scott and J Balvin, launched a women’s line in August.
7. Martine Rose
Martine Rose’s outerwear collaboration with Italian brand Napapijri has been paying off since they teamed up in 2017. “Martine Rose Fleece” is one of the most searched keywords on Google for the London brand, and its searches went up by 354% in April alone month-over-month.
8. Brain Dead
Los Angeles streetwear label and creative collective Brain Dead has been steadily climbing the ranks from its low-key, cult favorite status, with searches for the brand increasing by 120% year-on-year.
9. Sunnei
Searches for Sunnei have increased 108% year-on-year, and the contemporary Milan-based brand will likely expand its direct-to-consumer business and retail locations after being bought by the owner of influencer-favorite fashion brand Nanushka in September.
10. Chinatown Market
The Los Angeles streetwear label has been prolific with its collaborations in 2020 and to much success: searches for Chinatown Market went up six times during the summer after the release of its partnership with the Grateful Dead on a pair of Crocs clogs.
Breakout Brands
Breakout Brands
1. Marine Serre
Marine Serre is a fast-rising brand with consistent growth in popularity since the end of March. Celebrities like Dua Lipa, Kylie Jenner, and Selena Gomez have been fans of the brand’s signature moon print, but it was Beyoncé wearing a full catsuit in “Black Is King” that boosted the brand’s presence even more: searches jumped 426% in only 48 hours.
2. Telfar
Telfar’s Shopping Bags have become an “It” accessory of 2020, so much so that the New York brand created a one-day-only pre-sale for its award-winning accessory. Searches for the brand have seen a 270% increase week-on-week since August.
3. 1017 ALYX 9SM
Searches for 1017 ALYX 9SM rose 610% year-on-year and typically spiked when the brand collaborated with big names like Nike, Moncler, Mackintosh, and more. Founder Matthew Williams was named creative director of Givenchy in June, which will likely fuel more interest towards his brand.
4. Fear Of God
4. Fear Of God
With 1.8 million followers on Instagram, Fear Of God has the biggest social media following out of all of Lyst’s breakout brands, thanks to his strong celebrity clientele, including longtime fan Justin Bieber. A collaboration with heritage tailoring brand Ermenegildo Zegna has also contributed to its recent success.
5. Pyer Moss
Searches for Pyer Moss have increased 220% year-on-year, and its successful collaboration with Reebok has only deepened in 2020: designer Kerby Jean-Raymond was named global creative director of the sportswear brand in September.
6. Casablanca
6. Casablanca
Dubbed “the coolest brand you've never heard of” by British GQ, Casablanca’s presence is steadily growing as searches have spiked 77% over the past three months. The menswear brand, whose fans include Travis Scott and J Balvin, launched a women’s line in August.
7. Martine Rose
Martine Rose’s outerwear collaboration with Italian brand Napapijri has been paying off since they teamed up in 2017. “Martine Rose Fleece” is one of the most searched keywords on Google for the London brand, and its searches went up by 354% in April alone month-over-month.
8. Brain Dead
Los Angeles streetwear label and creative collective Brain Dead has been steadily climbing the ranks from its low-key, cult favorite status, with searches for the brand increasing by 120% year-on-year.
9. Sunnei
Searches for Sunnei have increased 108% year-on-year, and the contemporary Milan-based brand will likely expand its direct-to-consumer business and retail locations after being bought by the owner of influencer-favorite fashion brand Nanushka in September.
10. Chinatown Market
The Los Angeles streetwear label has been prolific with its collaborations in 2020 and to much success: searches for Chinatown Market went up six times during the summer after the release of its partnership with the Grateful Dead on a pair of Crocs clogs.
The World’s Most Wanted
The World’s Most Wanted
Off-White Face Mask
Face masks have been the must-have accessory across the globe, and searches increased 502% year-on-year. Off-White’s logo face mask was the hottest item with a 450% increase in searches January to March.
Birkenstock Arizona Sandals
Designer collaborations with Valentino, Proenza Schouler, and Rick Owens gave Birkenstock its high-fashion status this year. Searches for the easy-to-wear sandal, which retails for $99.95, spiked 225% during the second quarter.
Telfar Shopping Bag
Telfar’s Shopping Bag has redefined the traditional luxury-status accessory with its “It” item status, limited inventory and accessible price point. After Congresswoman Alexandria Ocasio-Cortez gave the New York brand a shout-out on Instagram and was spotted on Capitol Hill wearing the bag, searches for Telfar spiked 163% week-on-week.
Nike Joggers
Nike saw the greatest increase in loungewear searches and its joggers spiked 213% year-on-year.
H&M Puffy-Sleeved Dress
House or nap dresses have become synonymous with sweatpants when it comes to quarantine fashion, and H&M’s puffy-sleeved dress was a top choice for shoppers.
House Of Sunny Knitted Dress
House Of Sunny’s green knitted dress was a favorite among influencers and celebrities, including Kendall Jenner and Bella Hadid. Searches for the London-based, sustainability-minded brand hit its peak over the summer from May to July.
Prada Nylon Gabardine Shorts
As boxing shorts saw an increase in searches during Q2, Prada’s nylon gabardine shorts accumulated more than 10,000 page views over the past six months.
Crocs Classic Clogs
The most polarizing footwear style proves to be one of the world’s most-wanted products this year. Average monthly searches for Crocs total 135,000, and the brand hit its peak in the spring.
UGG Slippers and Boots
UGG's cosy slippers and boots are some of the top-searched products for the brand, which garner 201,000 and 90,500 average monthly searches, respectively.
The Frankie Shop Eva Muscle Tee
New York indie boutique-turned-fashion brand The Frankie Shop’s muscle tee was sold out and restocked many times, along with plenty of high-street dupes from Mango, Zara, ASOS, and more.
The World’s Most Wanted
The World’s Most Wanted
Off-White Face Mask
Face masks have been the must-have accessory across the globe, and searches increased 502% year-on-year. Off-White’s logo face mask was the hottest item with a 450% increase in searches January to March.
Birkenstock Arizona Sandals
Designer collaborations with Valentino, Proenza Schouler, and Rick Owens gave Birkenstock its high-fashion status this year. Searches for the easy-to-wear sandal, which retails for $99.95, spiked 225% during the second quarter.
Telfar Shopping Bag
Telfar’s Shopping Bag has redefined the traditional luxury-status accessory with its “It” item status, limited inventory and accessible price point. After Congresswoman Alexandria Ocasio-Cortez gave the New York brand a shout-out on Instagram and was spotted on Capitol Hill wearing the bag, searches for Telfar spiked 163% week-on-week.
Nike Joggers
Nike saw the greatest increase in loungewear searches and its joggers spiked 213% year-on-year.
H&M Puffy-Sleeved Dress
House or nap dresses have become synonymous with sweatpants when it comes to quarantine fashion, and H&M’s puffy-sleeved dress was a top choice for shoppers.
House Of Sunny Knitted Dress
House Of Sunny’s green knitted dress was a favorite among influencers and celebrities, including Kendall Jenner and Bella Hadid. Searches for the London-based, sustainability-minded brand hit its peak over the summer from May to July.
Prada Nylon Gabardine Shorts
As boxing shorts saw an increase in searches during Q2, Prada’s nylon gabardine shorts accumulated more than 10,000 page views over the past six months.
Crocs Classic Clogs
The most polarizing footwear style proves to be one of the world’s most-wanted products this year. Average monthly searches for Crocs total 135,000, and the brand hit its peak in the spring.
UGG Slippers and Boots
UGG's cosy slippers and boots are some of the top-searched products for the brand, which garner 201,000 and 90,500 average monthly searches, respectively.
The Frankie Shop Eva Muscle Tee
New York indie boutique-turned-fashion brand The Frankie Shop’s muscle tee was sold out and restocked many times, along with plenty of high-street dupes from Mango, Zara, ASOS, and more.
Sneakers of the Year
LYST x StockX
In partnership with StockX, we’ve identified the 10 hottest trainers of the year based on the following factors: release week sales, average resale price, and price premium over retail, with extra weights added for price appreciation, women’s releases, and emerging brands.
Air Jordan 13 Retro Flint
Thanks to “The Last Dance,” Jordan sales on StockX surged over 40% while the ESPN miniseries was aired. The Air Jordan 13 Retro Flint, which was released when the show wrapped, became StockX’s best-selling sneaker of the year (and fastest-selling sneaker in StockX history) with 40,000 sales in its first month on the market. In the four weeks after the series was released, searches on Lyst for the model increased by 169%.
Air Jordan 4 Retro Off-White Sail
Virgil Abloh’s first women’s exclusive collaboration with Jordan Brand was ranked as Off-White’s biggest release of 2020, according to StockX, reselling for $1,200, or 500% above retail.
Air Jordan 1 Retro High Dior
With a retail price of $2,000, and an average resell price of over $10,000, the Air Jordan 1 Retro High Dior was the most expensive sneaker release of 2020. Though it was a limited-edition release, the sky-high resale value made this shoe one of the 20 biggest sneaker releases of the year when measured by StockX GMV (and the hottest men’s products in the Lyst Index Q3).
Nike SB Dunk Low Travis Scott
The early 2000s sneaker made a major comeback in 2020 as searches for the Nike SB Dunk Low increased 443% on Lyst between February and March. One of the silhouette’s most successful collaborations was with Travis Scott and his “Cactus Jack” design, which has already gone up in value by 50% since its February release and resells for over $1,600.
Nike SB Dunk Low Ben & Jerry’s Chunky Dunky
Inspired by Ben & Jerry’s colourful ice cream pints, the SB Dunk Low Ben & Jerry’s Chunky Dunky features a colourway unlike any other. One of the most anticipated (and limited) sneaker releases of the year, the ice cream-inspired trainer resells on StockX at an average price of $1,600, or 1500% over retail. It’s the only 2020 sneaker to rank in the top 20 for highest price, highest premium, and highest StockX GMV.
Nike SB Dunk Low Grateful Dead Bears Orange
The average resell price of Nike SB Dunks has tripled since last year, thanks to super-hyped sneakers like this Grateful Dead collaboration, which resells for more than $3000 - over 3000% above retail — and ranks as the most profitable sneaker release of 2020 on StockX. Plus, a week after its release, searches on Lyst increased by 46%.
Adidas Yeezy Boost 350 V2 Carbon
With over 15,000 pairs resold on StockX during the first two weeks on the market in October, this release is the fastest-selling Yeezy of 2020. Overall, the Yeezy 350 v2 continues to be a major player in the sneaker resale market, with 4x more sales than any other Adidas silhouette.
New Balance 992 Joe Freshgoods No Emotions Are Emotions
With a slew of collaborations through 2020, New Balance’s market share on StockX is up nearly 3x since last year. After the release of its Joe Freshgoods collaboration, searches on Lyst for the 992 model increased by 1303% month-on-month and the resale of the sneaker has doubled (reaching nearly $1,000) since it dropped in February.
Nike Space Hippie 03 Vast Grey Hyper Crimson
Made from recycled materials, the Space Hippie was the best-selling sustainable sneaker on StockX in 2020, reselling for more than double its retail price ($180). According to StockX, price premiums for sustainable trainers are 2x higher than classic trainer models, like the Yeezy 350 and Jordan 5, and on Lyst, searches for sustainable sneakers are constantly increasing, having jumped 89% year-on-year.
Jordan 1 Retro High NC to Chi Leather (W)
This Jordan 1 sneaker is the best-selling women’s release of 2020 with over 30,000 pairs resold on StockX so far this year. Women’s exclusive releases are continuing to surge in popularity on StockX, growing at nearly twice the rate of the overall sneaker market. Searches on Lyst for Air Jordan 1s have increased by 433% year-on-year.
Sneakers of the Year
LYST x StockX
In partnership with StockX, we’ve identified the 10 hottest trainers of the year based on the following factors: release week sales, average resale price, and price premium over retail, with extra weights added for price appreciation, women’s releases, and emerging brands.
Air Jordan 13 Retro Flint
Thanks to “The Last Dance,” Jordan sales on StockX surged over 40% while the ESPN miniseries was aired. The Air Jordan 13 Retro Flint, which was released when the show wrapped, became StockX’s best-selling sneaker of the year (and fastest-selling sneaker in StockX history) with 40,000 sales in its first month on the market. In the four weeks after the series was released, searches on Lyst for the model increased by 169%.
Air Jordan 4 Retro Off-White Sail
Virgil Abloh’s first women’s exclusive collaboration with Jordan Brand was ranked as Off-White’s biggest release of 2020, according to StockX, reselling for $1,200, or 500% above retail.
Air Jordan 1 Retro High Dior
With a retail price of $2,000, and an average resell price of over $10,000, the Air Jordan 1 Retro High Dior was the most expensive sneaker release of 2020. Though it was a limited-edition release, the sky-high resale value made this shoe one of the 20 biggest sneaker releases of the year when measured by StockX GMV (and the hottest men’s products in the Lyst Index Q3).
Nike SB Dunk Low Travis Scott
The early 2000s sneaker made a major comeback in 2020 as searches for the Nike SB Dunk Low increased 443% on Lyst between February and March. One of the silhouette’s most successful collaborations was with Travis Scott and his “Cactus Jack” design, which has already gone up in value by 50% since its February release and resells for over $1,600.
Nike SB Dunk Low Ben & Jerry’s Chunky Dunky
Inspired by Ben & Jerry’s colourful ice cream pints, the SB Dunk Low Ben & Jerry’s Chunky Dunky features a colourway unlike any other. One of the most anticipated (and limited) sneaker releases of the year, the ice cream-inspired trainer resells on StockX at an average price of $1,600, or 1500% over retail. It’s the only 2020 sneaker to rank in the top 20 for highest price, highest premium, and highest StockX GMV.
Nike SB Dunk Low Grateful Dead Bears Orange
The average resell price of Nike SB Dunks has tripled since last year, thanks to super-hyped sneakers like this Grateful Dead collaboration, which resells for more than $3000 - over 3000% above retail — and ranks as the most profitable sneaker release of 2020 on StockX. Plus, a week after its release, searches on Lyst increased by 46%.
Adidas Yeezy Boost 350 V2 Carbon
With over 15,000 pairs resold on StockX during the first two weeks on the market in October, this release is the fastest-selling Yeezy of 2020. Overall, the Yeezy 350 v2 continues to be a major player in the sneaker resale market, with 4x more sales than any other Adidas silhouette.
New Balance 992 Joe Freshgoods No Emotions Are Emotions
With a slew of collaborations through 2020, New Balance’s market share on StockX is up nearly 3x since last year. After the release of its Joe Freshgoods collaboration, searches on Lyst for the 992 model increased by 1303% month-on-month and the resale of the sneaker has doubled (reaching nearly $1,000) since it dropped in February.
Nike Space Hippie 03 Vast Grey Hyper Crimson
Made from recycled materials, the Space Hippie was the best-selling sustainable sneaker on StockX in 2020, reselling for more than double its retail price ($180). According to StockX, price premiums for sustainable trainers are 2x higher than classic trainer models, like the Yeezy 350 and Jordan 5, and on Lyst, searches for sustainable sneakers are constantly increasing, having jumped 89% year-on-year.
Jordan 1 Retro High NC to Chi Leather (W)
This Jordan 1 sneaker is the best-selling women’s release of 2020 with over 30,000 pairs resold on StockX so far this year. Women’s exclusive releases are continuing to surge in popularity on StockX, growing at nearly twice the rate of the overall sneaker market. Searches on Lyst for Air Jordan 1s have increased by 433% year-on-year.
Hottest Collaborations
Hottest Collaborations
Dior x Air Jordan
Revealed during the Fall 2020 Dior Men’s runway show back in December 2019, the Dior x Air Jordan collaboration finally launched in July after delays due to COVID-19. The Air Jordan 1 Retro High Dior is being resold for 300% more than its retail price, according to StockX.
Disney x Gucci
Gucci collaborated with Disney in celebration of the Lunar New Year and the Year of the Mouse (or Rat). The collection totaled more than 16,000 searches on Lyst in January, and searches for Gucci spiked 37% during the first two weeks of its launch.
New Balance x Casablanca
Casablanca partnered with New Balance for its first design collaboration, reinventing the brand's 327 trainers in new colourways. With two drops in June and September, the second release sparked a 233% rise in searches for the collaboration.
Dior x Rimowa
Since the release of the Dior x Rimowa collaboration in January, searches on Lyst for the collection’s luggage and clutches have grown 127%.
Proenza Schouler x Birkenstock
Searches for Proenza Schouler x Birkenstock steadily grew following its launch in March, with an increase of 24% in August.
Logo of the Year
Marine Serre’s moon print was the most wanted logo on Lyst this year.
Hottest Collaborations
Hottest Collaborations
Dior x Air Jordan
Revealed during the Fall 2020 Dior Men’s runway show back in December 2019, the Dior x Air Jordan collaboration finally launched in July after delays due to COVID-19. The Air Jordan 1 Retro High Dior is being resold for 300% more than its retail price, according to StockX.
Disney x Gucci
Gucci collaborated with Disney in celebration of the Lunar New Year and the Year of the Mouse (or Rat). The collection totaled more than 16,000 searches on Lyst in January, and searches for Gucci spiked 37% during the first two weeks of its launch.
New Balance x Casablanca
Casablanca partnered with New Balance for its first design collaboration, reinventing the brand's 327 trainers in new colourways. With two drops in June and September, the second release sparked a 233% rise in searches for the collaboration.
Dior x Rimowa
Since the release of the Dior x Rimowa collaboration in January, searches on Lyst for the collection’s luggage and clutches have grown 127%.
Proenza Schouler x Birkenstock
Searches for Proenza Schouler x Birkenstock steadily grew following its launch in March, with an increase of 24% in August.
Logo of the Year
Marine Serre’s moon print was the most wanted logo on Lyst this year.
Fast Food Wardrobe
Food businesses paired up with fashion brands to create some of the most viral products of the year. KFC collaborated with Crocs on a pair of clogs with fried chicken Jibbitz charms that sold out within a half hour, while Ben & Jerry’s Nike SB Dunk Low is reselling for 1170% more than its retail price ($100).
“Extra” Masks
Face masks with bold designs have increased in searches after several celebrity sightings. Jennifer Lopez, for example, increased searches for glitter face masks by 100% after being spotted wearing one in August.
Cartoon Style
After Dua Lipa sported a GCDS bikini with crochet Care Bears, searches for the Italian brand’s bikinis went up 771% in August compared to June.
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