What's Next in 2022

What's Next in 2022

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NEW FRONTIERS

2021 saw some of the biggest human space flight moments in history take place, especially when it came to space tourism. This new development in travel will continue to inspire more future-minded designs and technologies.

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Courtesy of Salehe Bembury

FUTURISTIC SHOES

With the success of the Yeezy Foam Runner and Nike Go Flyease, as well as the rise of the Converse Run Star Hike, footwear is starting to take shape in a whole new way. Trainer designer Salehe Bembury, who recently collaborated with Crocs, is one of the experts paving the way.

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MULTI-SENSORY

As clothing becomes more technical and function-oriented, a rise in searches shows an interest in clothing that serves a multi-sensory experience through texture, like wearing head-to-toe shearling, or nature-inspired materials, such as feathers and wood.

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MINIMALISM

With the announcement of Phoebe Philo launching her own namesake brand after stepping down from her creative director role at Céline in 2017, the designer’s return will no doubt bring back her signature minimalist aesthetic and pared-back approach to luxury designs.

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SPORTING FOCUS

The Tokyo Olympics brought more fashion into athletes’ uniforms and off-duty wardrobes than ever before, while other sports, such as football and skateboarding, have received new interest from luxury brands. With the 2022 Fifa World Cup on the horizon this trend is set to continue, and sportswear in general will include more style-conscious, high-fashion offerings.

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Courtesy of Palace x Stella Artois

BIGGER AND STRANGER COLLABS

From Palace and Stella Artois teaming up on streetwear to Heron Preston designing upcycled airbags for Mercedes Benz, it seems that any brand in any industry could unexpectedly partner with a fashion player. There’s plenty of untapped territory that’s ripe for further collaborations here.

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HIGHLOW WORKWEAR

As the world gets back to the office, our wardrobes will have to adapt to the new nine-to-five, without sacrificing the comfort of 18-plus months of wearing loungewear and slippers. Sharp and tailored garments will juxtapose with softer lines and materials for a polished but comfortable look.

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Brands To Watch

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Conner Ives

The LVMH Prize finalist, known for his unique ready-to-wear and eveningwear upcycled from discarded fabrics, caught the attention of Rihanna before he even graduated from Central Saint Martins.

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Coperni

The Parisian brand, whose famous fans include Maisie Williams and Bella Hadid, is known for its Space Age aesthetic and its structured shoulder bags, which have increased in demand by 90% year-on-year.

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Area

The New York luxury label has garnered a fanbase for its crystal-studded and embellished apparel and accessories, such as its Crystal Chair Bag, which is the most-viewed product for the brand.

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Courtesy of Mach and Mach

Mach & Mach

The Tbilisi-based label is part of the new wave of designers defining this year’s revenge dressing aesthetic. Megan Fox wore a full Barbie pink look by the brand for the 2021 iHeartRadio Music Awards, including a pair of double bow, crystal-embellished heels, which was a bestseller style from late 2020 to early 2021.

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Photo by Adam Katz Sinding

Peter Do

The under-the-radar New York designer’s namesake brand gained industry buzz following its launch in 2017. But four years later, he made his fashion week debut in September and pageviews for the brand spiked 376% within 24 hours. In May, searches for the brand’s dresses jumped 128% after Anya Taylor-Joy wore a dress from its F/W ‘21collection on SNL.

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Stefan Cooke

The London-based menswear brand, which launched in 2017, has been steadily rising but a recent endorsement by A$AP Rocky pushed it further into the spotlight. After the rapper wore a full look from Stefan Cooke in July, month-on-month searches for the brand jumped 86%, while year-on-year searches increased 214%.

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Courtesy of ERL

ERL

The Venice Beach-based brand is making a name for itself in menswear after two big celebrity co-signs Justin Bieber in August, which caused searches for the brand’s puffer jackets to rise 212%, and A$AP Rocky, who wore an ERL quilt on the Met Gala red carpet, causing pageviews for the brand to jump 259% in less than 24 hours.

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Ludovic de Saint Sernin

The Paris-based designer founded his namesake brand in 2017 after two years of specialising in embellishments at Balmain. Following the launch of his F/W '21 collection, which paid homage to TikTok's E-boys, searches for the gender-fluid brand jumped 108% and pageviews increased by 134% since the beginning of the year. Its celebrity following includes Rihanna, Bad Bunny, Kim Kardashian, Dua Lipa, and more.

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Stars To Watch

**The 7 fastest-rising cultural pioneers whose influence made waves and whose following grew significantly over the last 12 months.

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Olivia Rodrigo

With a breakout debut album and a Y2K-heavy wardrobe, Olivia Rodrigo is Gen Z’s fashion muse. After visiting the White House wearing a vintage pink Chanel suit, online searches for “vintage Chanel” on Lyst increased 200% within a week of her appearance. Plus, searches for “Marc Jacobs platform boots” were up 49% in August after being seen on Rodrigo — and getting a shout-out on Fashion TikTok.

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Amanda Gorman

The poet laureate grabbed the world’s attention with her performance at the Presidential Inauguration, while her bright yellow coat and red headband from Prada cemented her style status. In less than 48 hours after the event, searches for the term “yellow coat” skyrocketed by 1328%, while searches for “red headband” jumped 560%.

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Nico Hiraga

The pro skater-turned-actor’s breakout role in Netflix’s Moxie stole the hearts of young fans everywhere, as his 92% increase in social media followers proves. He most recently had a cameo appearance in fellow style star Olivia Rodrigo’s music video “Brutal.”

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Ella Emhoff

A recent Parsons graduate who studied textile design and knitwear, and step-daughter of the US Vice President Kamala Harris, Ella Emhoff gained international attention at the Presidential Inauguration for her bedazzled Miu Miu coat. Her outerwear choice went viral and caused a 455% spike in searches for the Italian brand’s coats in just six hours.

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Emma Corrin

The British actress is known for her award-winning portrayal of Princess Diana in The Crown, as well as for her avant-garde outfits styled by Harry Lambert. The custom Miu Miu dress she wore to the 2021 Golden Globes caused a 112% spike in online searches for the brand in less than 48 hours. On social media, her mentions have grown by 347% and her average monthly Google searches have jumped 987%.

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Emma Raducanu

The 2021 US Open champion became the first British woman to win a Grand Slam singles title in 44 years. After her victory, Raducanu attended the Met Gala dressed in Chanel and Tiffany & Co., and was named the jewellery brand's newest ambassador. Already she's making an impact on fashion, with demand for Nike tennis shoes increasing 86% after the US Open, and the black strapless Chanel dress which she wore for the trophy ceremony catalysing a 53% spike in searches for similar styles.

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Kai-Isaiah Jamal

The poet and activist became the first Black trans model to walk in a Louis Vuitton show, appearing on the runway for F/W ‘21. Since then, they’ve landed major fashion campaigns, with brands including Tommy Hilfiger, Martine Rose, Calvin Klein, and Filippa K.

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