Take the '70s and '80s New York rock scene, embrace a hint of Parisian romanticism, and season with a splash of Japanese playfulness. That's the recipe behind French brand IRO, launched in 2006 in the capital's picturesque Saint Germain neighbourhood. The label's speciality lies in trend-transcending styles, with bold silhouettes, painterly patterns and textural accents appearing as key motifs; all the ingredients you need for a nonchalant Left Bank style. IRO denim jeans100% cottonButton and zip-fly fasteningHigh rise, belt loops, two slip pockets at the side, wide legMachine wash coldTrue to sizeMidweight, non-stretch. Colour: pink