Championing coolly casual separates since its inception in 2004, IRO boasts highly covetable laid-back staples with an inherently feminine appeal. Brothers Laurent and Arik Bitton are the creative experts behind the brand, taking inspiration from experimental women and fusing edgy street style with classic Parisian chic. IRO jeans epitomise New York streetwear charm. Skinny jeans sit close to the body for a flattering finish, while acid washes and distressed details lend themselves to a worn-in and vintage-inspired aesthetic. coloured and printed denim provides an attention-grabbing charm.