Alessandra Rich founded her eponymous collection in 2010 with the aim of creating a range of flattering, ultra-feminine womenswear with a focus on long, elegant gowns and dresses with detailed embellishments and intricate detailing in lace, silk and luxurious fabrics.

Today, these grown-up dresses have become her signature style and her range has expanded into a selection of sculptural dresses where the silhouettes are always designed to show off a woman’s form in the most sensuous way possible.