Hype

A streetwear brand that launched in 2011 by two creative friends, Hype is a clothing and accessories brand known for its urban separates, bold prints and statement designs. Based in the UK, the label takes its inspiration from street style and youth culture, resulting in apparel that exudes cool kudos. Designed to express individual style, Hype is for everyone, both men and women, as a way to show the world its personality through daring prints, vibrant colours and elevated basics.