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Created in 1999 by a team of young, engaged and passionate fashion devotees, ICHI is a womenswear brand for the vibrant and sophisticated city girl. ICHI means ‘number one’ in Japanese, highlighting the brand’s commitment to perfecting cool and casual clothing.
Today, the vibrant energy of the label has been channelled into a more sophisticated and elegant aesthetic. ICHI collections feature timeless shades and classic silhouettes to ensure the pieces are always directional and on-trend.