Tom Joule established Joules in 1989 after learning the ropes from his father’s clothing shop. The original (and first of many) shop he opened was in Market Harborough and had been a cobblers for 103 years.
The go-to outfitters for quintessentially British style, Joules originally was originally a welly boot store but has expanded rapidly over the years.
Selling clothes for outdoor events and activities over twenty five years ago Joules fast became famous for its cheery prints and patterns, coloring the nation beautiful, one welly at a time.
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