The original denim pioneer, Levi’s was founded in 1853 by Levi Strauss and is famed for creating the first ever pair of blue jeans.

The pivotal moment came in 1873 when Levi Strauss & Co., along with inventor Jacob Davis, received a patent for riveting trousers, which made them more durable and therefore creating a new category of workwear. Ever since, Levi’s has invented new fits and washes, alongside its iconic 501 jeans, with a full range of jackets, T-shirts, jumpers and accessories acting as a complementary lifestyle collection.