Maxjenny

Maxjenny Forslund is the driving force behind the directional MaxJenny fashion brand, founded in Scandinavia in 2011. Think folding, origami like statement pieces with flashes of bold color-injected digital prints, shaped into dramatic silhouettes. Maxjenny experiments with texture and the way fabric folds for avant-garde design that stands out. The designer is inspired by the textures in fabrics, motivated to explore how material can fit in different ways to the female form. Creativity and inquisitiveness is the key to this label’s success.