Patsy Seddon established Phase Eight in the late 70s. The name came from P.Hayes, Patsy’s maiden name, and the address of her first shop, 8 Bellevue Road. From the beginning the founder established the brand’s core values: originality, designer quality and a personal shopping experience. Today, Phase Eight is the go-to brand for special occasion outfits and their use of fabrics and print is consistently cooed over in the fashion press. For elegance and sophistication with a modern twist, look no further.