Pret-a-surf

Frustrated by the lack of fashion-driven products in the marketplace, in 2010 Vogue editor Jillian Demling and studio manager Karen Mulligan teamed up to create Pret-A-Surf. Using their combined experience in the sports, arts and fashion industries, Pret-A-Surf filled a gap in the market for style-conscious surf wear. Designed for the active woman who wants to look good in every aspect of her life, the label proves to be the ultimate combination of fit, function and fashion. Based in New York, the brand quickly became a hit with women across the globe.