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New York-based R13 is a luxury denim brand that is known for its statement jeans.
Launched in 2009 by Chris Leba, the label’s rock ‘n’ roll aesthetic is inspired by the flag of the original 13 US colonies which boasted the motto 'Don’t Tread On Me' – a statement reflective of the brand’s rebellious attitude. With daring sophistication and effortless finesse, R13 apparel is cut from deconstructed denim or soft leather. Boldly pairing quality materials with rugged designs, R13 clothing is designed to only get better with wear.