The London born Alice McCALL label caters to the unique individual who has an eye for creativity and unique detailing. The eponymous brand was born in 2004, delighting fashion-forward females with its mixture of playful prints and eclectic designs. Since the brand's launch at Australian Fashion Week, it has evolved into a highly sought-after label that has captured international success. Capturing the attention of celebrities including Kate Moss, Chloe Sevigny, Diane Kruger and Natale Imbruglia the brand has expanded with a total of three flagship stores. Alice McCALL clothing is modern yet playful with a charismatic edge. Statement prints splash across pretty playsuits while floral designs add luxury and elegance. Opt for a lace crop top or keep it simple with a sleek shift dress.