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Turn to Alice + Olivia's collection of jeans for your everyday staples. Available in a wide range of colors and styles, these jeans are designed to last. Alice + Olivia's jeans are a worthy investment, which will work for both casual and formal occasions. Alice + Olivia continues to impress with its wide selection of coveted pieces that always feel modern. Denim items are a great investment, and it pays to care for them properly. Knowing how to clean your denim jeans will make sure the material stays looking good as new for years. We advise checking the care label inside your garment before attempting to clean. To extend the life of your denim, avoid washing after every wear. Instead, aim to clean every three to five wears. Turn inside out, and set the washing machine on a cold-water gentle cycle to preserve the colour and prevent excessive fading. Avoid putting in the tumble dryer as this can breakdown elastic and fibres, and instead leave the item to air dry. Dry cleaning is not recommend, but if included on the care instructions, do so infrequently. Shop now for the latest sale and new-season jeans in a range of styles from Alice + Olivia.

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