AX Armani Exchange is part of the internationally renowned Armani brand. It was established in 1991 in order to offer a younger and more accessible option for Armani fans and has become enormous popular, particularly thanks to the influence of street culture and music on its styles. The range of watches includes delicate embellished designs, as well as boyfriend style watches with luxury leather straps. Metal cuff designs, contemporary silicone straps and bracelet watches are all part of the line and there are numerous different metal options to choose from, such as two tone stainless steel, rose gold ion plated stainless steel and grey-toned stainless steel.