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Launched by designer Max Azria in 2008 nearly a decade after his first label, BCBGMAXAZRIA began, BCBGeneration is considered the go-to brand for effortlessly cool separates, sexy-chic dresses and statement accessories. With a relaxed, American signature style and youthful feel, the brand connects with the lifestyle of the cool girls about town looking for contemporary pieces to mix and match to their personal style. Offering work-to-weekend knitwear styles that can be dressed up or down, BCBGeneration's knitwear ranges from cozy cardigans with leather details for a modern update, to classic cable-knits and structural pullovers. Add luxe layers to your closet with feminine BCBGeneration knitwear pieces.