Inspired by the youthful spirit and creative charm of today's quriky 'GenGirl', BCBGeneration is an aspirational, Los Angeles-based fashion-come-lifestyle brand for the contemporary-cool girl. The playful, sister label to sleek womenswear brand BCBGMAXAZRIA, BCBGeneration offers a collection of essential, stylish separates and flirty dresses for both day and night, in addition to a range of accessories to complete the look. Creative Director Joyce Azria has reimagined classic skirt shapes into a versatile and chic collection of styles. From a silhouette-sculpting pencil skirt to a playful mini skirt, team BCBGeneration skirts with tops and knitwear for an understated yet sexy look.
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