Free People was established in West Philadelphia in the 70s and is the brand responsible for the later creation of Urban Outfitters. The original Free People ethos was to nurture the local community of young people and provide a way for those in the area to define their own unique style through what they wear. This approach has stayed with the bohemian label today and the brand offers a diverse range of looks that have a youthful and trend influenced aesthetic. The line of cardigans from Free People features everything from embroidered ponchos through to knit shrugs and glamorous statement fringed cardigans.