Established on a small scale in Florence in 1921, Gucci's equestrian-inspired collections expertly blended an English-style sensibility with Italian craftsmanship. This aesthetic was applied across a selection of luxury leather goods, coveted and championed by an aristocratic, sophisticated, international clientele. Today Gucci is a world-class fashion power player, synonymous with innovation and glamour. Capture unparalleled Italian style with Gucci jeans. Take your pick from a selection of seductive styles and anchor your weekend look in well-groomed polish.