Hugo epitomises understated luxury with a distinctive cosmopolitan finish. The youthful and contemporary diffusion line takes a fashion-forward approach to the brand's classic silhouettes, while staying true to a strong heritage. Hugo Boss founded his namesake label in 1924, firmly establishing what would quickly become one of the world's greatest fashion houses renowned for sophisticated casual looks and premium sportswear. Hugo Jackets are expertly tailored for a sleek and elegant finish. Adding trademark polish to your outfit couldn't be easier with Boss blazers, leather bikers and suit jackets. Look to uniquely coloured pieces to add a powerful punch of modernity.