Established in the 80s by Joseph Ettedgui, Joseph was at the forefront of the 90s understated and minimalist vibe, renowned for its masculine influences and neutral colour palette. Now under the creative direction of Louise Trotter, the label is once again gaining critical acclaim and attention for its elegant and sophisticated designs and collections that hold a 'strong core of luxury essentials.' Think suede midi skirts, leather leggings and cashmere capes amidst a selection of staple essentials. This extends to its cardigans. Created in rich fabrics, simple silhouettes are given a modern update through the striking prints and use of colour.