Just Female was established in Copenhagen, Denmark, by Penille Andersen, Preben Laust and Steen Holtermann. The label presented its first collection at the Copenhagen Fashion Fair in 2007 and has since gone on to develop a strong cult following, both nationally and internationally. Just Female dresses are laid-back and feminine. This collection features full-length maxi dresses with mesh detailing, long-sleeved tree print tunics, and sleeveless skater styles in soft jersey fabrics.