Established in 1989 in Boston, Life is Good. is a popular American lifestyle brand by two brothers with a shared passion for life. They create a playful, optimistic collection of Life Is Good. tops to spread good vibes and positivity to all customers, with graphic prints and slogans like 'Glass Half Full', 'Be You' and 'Do What You Love, Love What You do'. From T-shirts to tanks to casual shirts, Life Is Good. tops are for those who enjoy life and make the most of it.