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Starting as a small company selling sunglasses on the beach in Hawaii in 1980, Maui Jim is now a well-known accessories label for its innovative and revolutionary contribution to UV protection technology. Featuring PolarizedPlus2 lenses, Maui Jim sunglasses offer quality sun protection as well as an improved view 'by adding tints to lenses, the wearer sees colours in a way they never have before. Modern and sport-inspired, Maui Jim accessories are stylish, practical and offer the latest in eyewear technology.