In 1949, Kihachiro Onitsuka began making basketball shoes to meet the needs of Japan's rising young basketball stars. Naming his label Onitsuka Tiger, the brand soon become recognised as the footwear label of choice for professional athletes. Re-branding in 1879 as Asics, the brand has continued to introduce design techniques that has revolutionised the world of sports. Asics' collection of trainers includes a range of colourful designs with technical features including gel-cushioned soles, complete with the brand's signature stripes.
The ASICS Sneakers Buying Guide
In 1949, Kihachiro Onitsuka began making basketball shoes to meet the needs of Japan's rising young basketball stars. Naming his label Onitsuka Tiger, the brand soon become recognized as the footwear label of choice for professional athletes. Re-branding in 1879 as Asics, the brand has continued to introduce design techniques that has revolutionized the world of sports. Asics' collection of sneakers includes a range of colorful designs with technical features including gel-cushioned soles, complete with the brand's signature stripes.
From performance-ready footwear that’s designed to maximize energy return, to running shoes with specialist grip soles for traction on wet surfaces, ASICS delivers a wide range of sneakers for track, trail and city streets. The brand extensively tests every pair of sneakers in its Japan-based research facility, and utilizes innovative technologies to suit your running style. Ahead, take a look at our men’s ASICS sneakers buying guide, which will help you narrow down the styles that suit you best and find the right size.
The Most Wanted ASICS Sneakers
ASICS NOVABLAST Sneakers
The brand’s NOVABLAST Sneakers are a lightweight option for runners, and come equipped with ASICS’ FLYTEFOAM BLAST™ midsole foam for responsive bounce that’s designed to propel you forward. These comfortable sneakers are made from a soft, lightweight jacquard mesh upper for optimum breathability, and are accented with reflective details to ensure you remain visible on evening or early morning runs. The NOVABLAST comes complete with a Rearfoot GEL™ technology and a AHARPLUS™ rubber outsole.
ASICS METARIDE Sneakers
Designed with long-distance road runners in mind, ASICS METARIDE Sneakers are enhanced with innovative high-tech features to help you run longer with less effort. A FlyteFoam Propel sole allows runners to preserve muscle energy and run more efficiently, while the visible GEL cushioning delivers optimum cushioning and comfort. The METARIDE also features Gripsole rubber and a meta clutch counter.
ASICS GEL-KAYANO Sneakers
Featuring GEL technology, ASICS GEL-KAYANO Sneakers deliver unrivalled comfort, improved bounce and high-density shock absorption as you run long distances. Crafted from breathable jacquard mesh, they feature FLYTEFOAM™ Propel technology for a lightweight feel. The AHAR™ rubber sponge reduces excessive wear, and reflective details improve your visibility when you're exercising after-dark.
The ASICS Sneakers Sizing Guide
ASICS sneakers use UK sizing, and you can use the chart below to see how this corresponds with US and EU sizes, as well as your foot length in centimeters.
For example, if you normally wear a men’s EU 44 or US 11, you should buy your ASICS sneakers in a UK 9.
Dependent on the sneaker style, ASICS also offers a range of fits to accommodate wide or narrow fits. The standard (medium) width for women is B, and the standard width for men is D. Wide fit is 2E and Extra Wide is 4E.
Widths are only shown on ASICS sneaker boxes if it is a wide or narrow width, and is also shown under the sneaker’s tongue.
How To Care For Your ASICS Sneakers
ASICS sneakers are made from a variety of different fabrics, including leather, breathable mesh, faux leather, suede, and technical nylon. Cleaning your sneakers properly will depend on the material they are made from.
To clean fabric sneakers, including mesh or technical nylon, use a brush to first remove any dirt. Use a foam-based cleaner on any stubborn stains, and follow with a water-proofing spray.
Any ASICS sneakers with leather panels can be easily wiped clean with water and a foam-based cleaning product.
Brush off any surface dirt from sneakers that are made from nubuck or suede, and follow with a water and foam cleaner for stubborn stains. Allow your sneakers to dry naturally, and brush to restore a soft, velvety texture.
- How long do ASICS sneakers last?
How quickly your sneakers wear down will depend on your body weight, the way your foot hits the ground as you run and how often you exercise. Generally it is recommended that you change your running shoes between 450 and 550 miles.
- Does ASICS make sneakers for trail running?
The brand creates different sneakers for different running types and activities. ASICS sneakers designed with trail running in mind include the GEL-SONOMA, GEL-VENTURE, FUJITRABUCO and GT-2000.
- How do ASICS sneakers fit?
ASICS sneakers fit true to size, so we would recommend taking your usual size.