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Launched in the early 2000s by New York-based artist Harif Guzman, Haculla is a streetwear label that offers an eclectic range of sweats, T-shirts and casualwear pieces. Named after the artist's alter-ego, the brand is recognised for its distinctive illustrations that are inspiration by women, materialism and the popular culture of New York City. Haculla's collection of men's sweats includes jogging bottoms and cotton sweatshirts in a black and white colour palette, detailed with Guzman's unmistakable dark characters.