Launched in 2010, the hugely popular KURO denim brand draws inspiration from connotations of the black. Expressing the essence of refined craftsmanship, KURO is synonymous with creativity and quality. A tough, strong and mysterious edge remains the KURO trademark, cleverly exhibited through textiles and unique dyeing processes. Men's KURO jeans are classic staples. Distressing, fading, ripping and colour washing tap into that all important edgy aesthetic. With a worn-in and vintage-inspired charm, each pair of denim trousers will instantly become a cherished item.