The Lacoste label began with the tennis player, Rene Lacoste. This French sporting legend first wore the embroidered crocodile logo, now synonymous with the sportswear brand, on his blazer in 1926. The label developed rapidly after it launched its first line of polo shirts in the thirties and has since become an internationally recognised tennis outfitter. Look now to Lacoste for an extensive range of quality ready-to-wear inspired by the game of tennis. Off-duty staples like the zip-up hooded jumper are what Lacoste does best.