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First established in London in 1973, Pepe Jeans is now one of the world's premier destinations for high-quality denim. For more than 40 years it has been creating edgy, urban-inspired casualwear for a loyal fanbase around the world, and today you'll find a broad lifestyle collection spanning men's Pepe Jeans beachwear, sportswear, T-shirts, knits and, of course, all manner of denim. For the men's Pepe Jeans beachwear collection, expect to see a line of cool, directional swim shorts and boardshorts in a rainbow of playful, eclectic print. Upgrade your holiday repertoire with the quirky Union Jack prints, logo-emblazoned styles or exotic, tropical florals.