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Rockport entered the fashion industry in 1971 immediately creating a niche in the footwear industry with its unique concept. The American based brand founded its shoemaking roots by inserting athletic technology into normal everyday footwear. From shock absorption to friction reduction, an assortment of patented technology is used in everything from loafers to boots. The ingenuity is that these added benefits are designed directly into the shoe without a hint of misplacement or mismatched style. Everyone from metropolitan professionals to construction workers worldwide has embraced the wondrous cushion.