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Saturday's Surf NYC is a surf brand known for creating casual clothing with a distinctly Big Apple style sensibility. Their first store was opened in 2009 as a clothing store-come-coffee shop, a place for surfers to meet and hang out together 'by 2011 GQ creative director Jim Moore called Saturdays "the coolest store in America right now." Creative branding, bold colours and graphic prints are the hallmarks of Saturdays Surf NYC T-shirts. These hip, edgy designs perfectly embody the brand's ethos - laid-back but with an eye on style.