The Rip Curl brand has its head and its heart in surfing. Since it was established in 1969 the brand has invested a significant amount of time and money in developing board wear that enhances the surfing experience. However, it's also a brand that's aware of aesthetics and the result is practical clothing and accessories that also have plenty of style. That's one of the reasons why Rip Curl has been so phenomenally successful, not just in Australia where the company began life, but also all-over the world. Watches from the brand include the kinds of robust water sport designs you would expect from a board wear label but also a broad selection of other aesthetics, from molded designs in ice cream colours to traditional leather straps and oversize faces.