London-based label Ruifier offers a fresh, modern take on classic fine jewellery. Taking its name from the English word 'reify' 'to make an abstract idea concrete 'the label creates subtly unique, unconventional jewellery. Innovative concepts like 'kinetic jewellery technology' allow the jewels to move freely and securely within their setting. Today, the Ruifier jewellery collection boasts 18-karat rose gold, rubies, topaz, sapphires and tourmaline stones, with bold geometric shapes for an art deco-inspired finish. Rich, eye-catching colours and playful charms lend a youthful, creative feel to each exquisite piece.