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An acronym for 'separates, intimates and ready-to-wear' SIR. The Label is an Australian womenswear label that delivers a collection of minimal and simple wardrobe staples. Designed to be worn around the clock, dresses, tops and pants by the label are ultra-feminine and have wide-ranging appeal. Off-the-shoulder silhouettes, deep V-cuts and pretty ruffled trims give cropped shirts, wrap-effect skirts and jumpsuits a cool, contemporary feel.