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Sometimes simplicity is key – and the Acne Studios South jean is the epitome of understated cool. For those days when you want to look good with minimal effort, think of the straight-leg South jeans as your style saviour: uncomplicated and comfortable, they’ll go with anything in your closet (and we mean anything). From basic black and classic indigo to light-blue and white, there’s a wash to suit every mood. Wear them to work, in the evening and off-duty – you’ll soon forget what you did without them.