Standing for 'Atelier de Production et de Création', A.P.C. was founded in 1988 by the Tunisian-born designer Jean Touitou.

Back when the vogue was for ostentatious, bare-all fashion, Touitou instead spearheaded a return to the minimalist, effortless cool of the Parisians around him. Now, the brand offers chic, pared-down basics, from trench jackets to Breton-striped tunics and wedged ankle boots, leading to high-profile fans including Alexa Chung and Sofia Coppola.