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LUISA VIA ROMA

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Sweetheart cocktail dresses don't just make your cleavage centre of attention, the heart-shaped neckline and slim waist also help show your figure in a super flattering way. Whether it's got a monochrome or embellished finish, it's the ideal style to wear for every evening occasion. A lot of labels have been known to put a modern spin on the classic style, but we like it best when Armani, Oscar de La Renta or Victoria Beckham keep things simple.