White Ultimo Clothing for Women | Lyst UK
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White Ultimo Clothing for Women

Synonymous with expertly crafted, cleavage- enhancing lingerie, Ultimo was launched in 1996 by Michelle Mone OBE. With an ever evolving portfolio of signature styles, the label first rose to attention with their innovative use of silicone gel in their iconic cleavage-enhancing bras, known for adding up to two cup sizes while maintaining a remarkably natural look. Clever advertising campaigns with celebrity models raised the brand's profile with the "Miracle Solutions Plunge Bra" famously worn by Julia Roberts in the film Erin Brockovich. Fashion forward designs, innovation and attention to detail have helped the brand carve out an enviable reputation for quality and style. Since its launch Ultimo has become one of the most famous lingerie brands in Europe thanks to its high-profile media campaigns featuring famous celebrity models.

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Synonymous with expertly crafted, cleavage- enhancing lingerie, Ultimo was launched in 1996 by Michelle Mone OBE. With an ever evolving portfolio of signature styles, the label first rose to attention with their innovative use of silicone gel in their iconic cleavage-enhancing bras, known for adding up to two cup sizes while maintaining a remarkably natural look. Clever advertising campaigns with celebrity models raised the brand's profile with the "Miracle Solutions Plunge Bra" famously worn by Julia Roberts in the film Erin Brockovich. Fashion forward designs, innovation and attention to detail have helped the brand carve out an enviable reputation for quality and style. Since its launch Ultimo has become one of the most famous lingerie brands in Europe thanks to its high-profile media campaigns featuring famous celebrity models.