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Weekday is the Swedish label established in 2000 by friends Örjan Andersson and Adam Friberg. The story of the brand began when the duo and their friends opened a small independent store in Stockholm called Weekend, only open on the weekend, offering a range of contemporary brands and vintage. The success of the store led the duo to open a full-time concept, Weekday. Weekday's line of women's clothing features a range of pieces from dresses to separates with a contemporary, Scandinavian-cool aesthetic.