Khaki: the hero hue of FW24

The latest hue stealing the spotlight in the FW24 palette has arrived, and it’s a deep, cool, and luxurious khaki. Claiming its rightful position as the more composed older sibling of this summer's Brat green, khaki is the smooth, mysterious shade to have on your radar this season.

Loewe led the way in establishing the color’s allure this fashion month, draping models in billowing khaki trousers and belted maxi shirts — along with dressing stars such as Shawn Mendes in full khaki green looks. Saint Laurent's FW24 menswear explored the full spectrum of the hue, with both muted and deep green khaki ties and wide-leg tailored suits. The rise of khaki outerwear also wasn't missed by Isabel Marant, who sent models storming down platforms in fringed suede khaki jackets and sweeping trench coats. 

Synonymous with utilitarian, military tones, this color is far from forceful in the world of fashion. Its earthy overtone connotes nature-based themes, with forest and moss greens weaving through its core. It’s subtle yet dignified, rich yet neutral — and if anything, it's the perfect shade to lead your FW wardrobe in the right direction this season.

If you want to discover the best of khaki this season, read on to shop our edit below.