Time to Embrace the Summer of Sport
Updated on August 4, 2026
Authored by Toby Standing & Beau Gervais

RALPH LAUREN
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Sport isn't just something we're watching this summer — it's shaping the way we're get dressed. Lyst's latest data points to a growing appetite for athletic-inspired style, with everything from fan merchandise to heritage sportswear and retro trainers gaining traction.
Searches for the New York Knicks cap — the hottest product in this quarter's Lyst Index — jumped over 4000%, signalling a broader shift towards sporting pieces that work just as well off the pitch, court or track as they do on it.
Here are some ways to embrace the summer of sport into your day-to-day dressing without looking like you're turning up for try-outs.

RALPH LAUREN

JACQUEMUS
£66
Out of stock

SPORTY AND RICH
£2,325
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Editorial