The brand: designed in london by a small team of female creatives, east combine their confident use of colour with nostalgic, artisanal prints to achieve their bohemian style. The product: swish and sway. Breezy strolls call for this dress, designed with an extra floaty maxi silhouette, open neckline, and floral print over the stripey backdrop. The fabric and fit: engineered in soft, organic cotton. Sizing in-line with east. Green. Colour: white